Privacy policy
1. General information
1.1. This Privacy Policy defines how the limited liability company "FULM GROUP", registration No. 50203475081, registered address: Mežkalnu iela 15–2, Mārupe, Mārupes municipality, LV-2167 (hereinafter – the Company), processes personal data on the website www.digitals.lv.
1.2. The Company is the data controller in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation or GDPR), the Personal Data Processing Law of the Republic of Latvia, and other applicable legal acts.
1.3. For any questions or requests regarding the processing of personal data, the Company can be contacted via email at: info@digitals.lv.
2. Categories of personal data
2.1. The Company processes personal data voluntarily provided by the user when completing an application form on the website, including name, surname, email address, phone number, company name, website address, and any other information submitted by the user.
2.2. In addition, the Company automatically processes technical information related to the use of the website, including IP address, device type, operating system, browser type, date and time of visit, pages viewed, click data, and advertising interaction data.
3. Purposes and legal basis for processing personal data
3.1. Personal data is processed to communicate with the user, respond to inquiries, and carry out pre-contractual actions, including preparing service offers. The legal basis for this processing is Article 6(1)(b) of the GDPR.
3.2. Personal data may be processed for website analytics, service quality improvement, and optimization of user experience using analytical tools such as Google Analytics 4. The legal basis for this processing is the user’s consent in accordance with Article 6(1)(a) of the GDPR.
3.3. The Company may process personal data for digital marketing and advertising effectiveness purposes, including conversion tracking, audience building, and displaying personalized ads on Google and Meta platforms. Tools such as Google Ads, Google Tag Manager, and Meta Pixel may be used for this purpose. The legal basis for this processing is the user’s consent.
3.4. The use of technically necessary cookies to ensure the functionality of the website is carried out on the basis of the Company’s legitimate interests in accordance with Article 6(1)(f) of the GDPR.
4. Analysis of the obtained data
4.1. The Company may analyze user behavior on the website and interactions with advertisements in order to evaluate the effectiveness of its services and marketing activities, as well as to improve user experience.
4.2. This analysis is carried out using analytics and advertising tools such as Google and Meta platforms.
4.3. Data analysis is used for statistical purposes and advertising optimization. No automated decisions are made that would produce legal effects for the user or significantly affect their rights.
5. Transfer and transfer of personal data
5.1. Personal data may be shared with the Company’s partners and service providers who provide IT maintenance, hosting, accounting services, or analytics and advertising tools.
5.2. Personal data may be processed outside the European Economic Area if international service providers are used.
5.3. If personal data is transferred outside the European Economic Area, the Company ensures that appropriate safeguards are applied in accordance with applicable legal requirements.
6. Data retention periods
6.1. Personal data submitted through the application form is retained for no longer than two years from the date of receipt, unless a contract is concluded between the parties.
6.2. If a contract is concluded, personal data is retained in accordance with the retention periods specified by applicable laws and regulations, including accounting requirements.
6.3. Analytics and advertising data is retained in accordance with the retention periods set by the respective platforms.
7. Data subject rights
7.1. The user has the right to request information about their personal data processed by the Company.
7.2. The user has the right to request the correction of inaccurate or incomplete data.
7.3. The user has the right to request the erasure of personal data if any of the grounds set out in Article 17 of the GDPR apply.
7.4. The user has the right to restrict processing, object to processing, or withdraw previously given consent.
7.5. The user has the right to lodge a complaint with the Data State Inspectorate if they believe that the processing of their personal data violates applicable legal requirements.
8. Cookies
8.1. The website uses strictly necessary, analytical, and marketing cookies.
8.2. Analytical and marketing cookies are activated only after the user has given consent via the cookie consent banner.
8.3. The user has the right to modify or withdraw their consent to the use of cookies at any time.
9. Personal data security
9.1. The Company implements appropriate technical and organizational measures to protect personal data against unauthorized access, disclosure, loss, or destruction.
9.2. The website uses an encrypted connection (SSL), and access to personal data is restricted to authorized personnel only.
10. Policy changes
10.1. The Company reserves the right to make changes to this Privacy Policy.
10.2. The updated version is published on the website www.digitals.lv and enters into force upon publication.
